The Only Authentic Book of Persuasion 6th Ed.

Richard E. Vatz

"The Only Authentic Book of Persuasion is a fascinating read.  Richard Vatz's Agenda-Spin model has changed the way I understand and respond to attempts at persuasion.  Packed with eye-opening examples of how skilled persuaders get us to pay attention and assign importance to certain issues.  We also learn how others are kept out of our consideration."  -Harrison Monarth, best-selling New York Times author, GuruMaker-School of Professional Speaking