The Only Authentic Book of Persuasion 6th Ed.
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The Only Authentic Book of Persuasion 6th Ed.

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Richard E. Vatz

"The Only Authentic Book of Persuasion is a fascinating read.  Richard Vatz's Agenda-Spin model has changed the way I understand and respond to attempts at persuasion.  Packed with eye-opening examples of how skilled persuaders get us to pay attention and assign importance to certain issues.  We also learn how others are kept out of our consideration."  -Harrison Monarth, best-selling New York Times author, GuruMaker-School of Professional Speaking


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